{"id":4685,"date":"2026-04-30T08:41:42","date_gmt":"2026-04-30T08:41:42","guid":{"rendered":"https:\/\/grupoglow.com\/?post_type=montoya_portfolio&p=4685"},"modified":"2026-04-30T08:41:44","modified_gmt":"2026-04-30T08:41:44","slug":"roadshow-totalenergies-b2b","status":"publish","type":"montoya_portfolio","link":"https:\/\/grupoglow.com\/?montoya_portfolio=roadshow-totalenergies-b2b","title":{"rendered":"Total Energies"},"content":{"rendered":"\n
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El Reto<\/h1>\n\n\n\n

Desarrollar un roadshow TotalEnergies B2B<\/strong> que, bajo un mismo concepto, fuera capaz de adaptarse a tres ciudades distintas \u2014Madrid, Sevilla y Barcelona\u2014 con p\u00fablicos, ritmos y espacios diferentes.<\/p>\n\n\n\n

Adem\u00e1s, el proyecto implicaba coordinar m\u00faltiples variables en paralelo: contenidos, espacios, din\u00e1micas participativas y la selecci\u00f3n de un speaker capaz de conectar con audiencias diversas.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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El Caso<\/h1>\n\n\n\n

El roadshow de TotalEnergies se plante\u00f3 como una serie de encuentros dirigidos a su red B2B, con el objetivo de reforzar la relaci\u00f3n con sus colaboradores y acompa\u00f1ar un nuevo momento estrat\u00e9gico de la compa\u00f1\u00eda.<\/p>\n\n\n\n

Cada ciudad acog\u00eda una jornada dise\u00f1ada a medida, manteniendo una narrativa com\u00fan pero adaptando la experiencia a las caracter\u00edsticas del espacio, el p\u00fablico y el ritmo del evento.<\/p>\n\n\n\n

El proyecto combinaba contenido corporativo con din\u00e1micas participativas, generando un entorno donde los asistentes pod\u00edan escuchar, interactuar y formar parte activa de la experiencia.<\/p>\n<\/div>\n\n\n\n

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La Soluci\u00f3n<\/h1>\n\n\n\n

Desde Grupo Glow nos encargamos del dise\u00f1o y la producci\u00f3n del roadshow TotalEnergies B2B<\/strong>, desarrollando un formato flexible capaz de funcionar en tres ciudades sin perder coherencia.<\/p>\n\n\n\n

El trabajo incluy\u00f3 la conceptualizaci\u00f3n de contenidos, el dise\u00f1o de din\u00e1micas y juegos ad hoc, la b\u00fasqueda y adaptaci\u00f3n de espacios, y la definici\u00f3n del recorrido de cada jornada.<\/p>\n\n\n\n

Uno de los puntos clave fue la selecci\u00f3n del speaker. Busc\u00e1bamos un perfil diferencial, alejado de los habituales, que aportara una mirada aut\u00e9ntica. La incorporaci\u00f3n de Pelayo Gayol permiti\u00f3 conectar con los asistentes desde la experiencia real, aportando valor en torno a liderazgo, trabajo en equipo y toma de decisiones en entornos exigentes.<\/p>\n\n\n\n

A nivel de producci\u00f3n, el reto estuvo en ajustar cada detalle en cada ciudad para garantizar una ejecuci\u00f3n fluida, manteniendo la calidad y coherencia del proyecto en todo el recorrido.<\/p>\n\n\n\n

El resultado fue un roadshow TotalEnergies B2B<\/strong> donde cada ciudad tuvo su propio pulso, pero todas compart\u00edan una misma intenci\u00f3n: generar conexi\u00f3n real con la red de colaboradores.<\/p>\n\n\n\n

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