{"id":4580,"date":"2026-04-08T09:59:24","date_gmt":"2026-04-08T09:59:24","guid":{"rendered":"https:\/\/grupoglow.com\/?post_type=montoya_portfolio&p=4580"},"modified":"2026-04-08T10:02:00","modified_gmt":"2026-04-08T10:02:00","slug":"ing-retail-rally","status":"publish","type":"montoya_portfolio","link":"https:\/\/grupoglow.com\/?montoya_portfolio=ing-retail-rally","title":{"rendered":"ING RETAIL RALLY"},"content":{"rendered":"\n
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El Reto<\/h1>\n\n\n\n

El evento Retail Rally de ING deb\u00eda cerrar una semana completa de actividades con equipos internacionales del banco, convirti\u00e9ndose en el \u00faltimo impacto de su experiencia en Espa\u00f1a.<\/p>\n\n\n\n

El reto no era solo activar a los asistentes, sino representar el pa\u00eds a trav\u00e9s del evento: trasladar su cultura, su energ\u00eda y su car\u00e1cter en un formato din\u00e1mico, participativo y memorable.<\/p>\n\n\n\n

Adem\u00e1s, el evento deb\u00eda integrar una ponencia de cierre que recogiera los aprendizajes de la semana, conviviendo con una experiencia fluida y sin perder ritmo.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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El Caso<\/h1>\n\n\n\n

Retail Rally \u2013 Espa\u00f1a Brilla se plante\u00f3 como un recorrido experiencial donde profesionales de ING llegados de distintas partes del mundo pod\u00edan vivir una s\u00edntesis de Espa\u00f1a en un solo espacio.<\/p>\n\n\n\n

El evento combinaba un momento institucional \u2014con una ponencia resumen\u2014 con una propuesta experiencial articulada en cinco universos: gastronom\u00eda, tradici\u00f3n, deporte, cultura e innovaci\u00f3n.<\/p>\n\n\n\n

Cada espacio representaba una forma distinta de entender el pa\u00eds, invitando a los asistentes a participar, interactuar y conectar tanto con la marca como entre ellos.<\/p>\n<\/div>\n\n\n\n

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La Soluci\u00f3n<\/h1>\n\n\n\n

Desde Grupo Glow nos encargamos del dise\u00f1o y la producci\u00f3n del evento Retail Rally de ING<\/strong>, desarrollando un formato capaz de equilibrar contenido corporativo y experiencia.<\/p>\n\n\n\n

La producci\u00f3n se centr\u00f3 en coordinar m\u00faltiples activaciones en paralelo, dise\u00f1ar flujos de asistentes y garantizar que cada universo funcionara de forma aut\u00f3noma pero integrada dentro del recorrido general.<\/p>\n\n\n\n

Cada espacio fue concebido como una interpretaci\u00f3n contempor\u00e1nea de Espa\u00f1a, permitiendo que los asistentes vivieran el pa\u00eds desde distintos \u00e1ngulos y se llevaran una experiencia completa en su \u00faltimo d\u00eda.<\/p>\n\n\n\n

El resultado fue un evento Retail Rally de ING que funcion\u00f3 como cierre emocional de la semana, dejando una \u00faltima impresi\u00f3n coherente, activa y memorable.<\/p>\n\n\n\n

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