{"id":4568,"date":"2026-04-01T19:38:56","date_gmt":"2026-04-01T19:38:56","guid":{"rendered":"https:\/\/grupoglow.com\/?post_type=montoya_portfolio&#038;p=4568"},"modified":"2026-04-01T19:38:56","modified_gmt":"2026-04-01T19:38:56","slug":"produccion-rodaje-engel-volkers-nino-redruello","status":"publish","type":"montoya_portfolio","link":"https:\/\/grupoglow.com\/?montoya_portfolio=produccion-rodaje-engel-volkers-nino-redruello","title":{"rendered":"ENGEL &#038; V\u00d6LKERS"},"content":{"rendered":"\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section normal row_padding_top row_padding_bottom change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading primary-font-title has-mask-fill\">El Reto<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">La producci\u00f3n del rodaje para <strong>Engel &amp; V\u00f6lkers<\/strong> deb\u00eda transformar el concepto de hogar en una pieza audiovisual capaz de conectar emocionalmente con la audiencia. El objetivo era alejarse del discurso inmobiliario tradicional y construir una narrativa m\u00e1s cercana, apoyada en momentos reales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, la <strong>producci\u00f3n<\/strong> requer\u00eda un alto nivel de coordinaci\u00f3n para integrar equipo creativo, producci\u00f3n y ejecuci\u00f3n en un mismo lenguaje visual.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section normal change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"vertical-parallax\" data-startparallax=\"0.0\" data-endparallax=\"0.3\"><figure class=\" \"><a class=\"image-link\" href=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2026\/04\/hf_20260401_184323_8b561032-3ddd-4890-9794-e9777065e365.png\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2026\/04\/hf_20260401_184323_8b561032-3ddd-4890-9794-e9777065e365.png\" alt=\"\" \/><\/a><figcaption><\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"vertical-parallax\" data-startparallax=\"0.0\" data-endparallax=\"0.15\"><figure class=\" \"><a class=\"image-link\" href=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2026\/04\/hf_20260401_183820_88d9445f-d2fb-4ab5-8e77-bc8b710fdafd.png\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2026\/04\/hf_20260401_183820_88d9445f-d2fb-4ab5-8e77-bc8b710fdafd.png\" alt=\"\" \/><\/a><figcaption><\/figcaption><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section normal row_padding_bottom change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading primary-font-title has-mask-fill\">El Caso<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">El rodaje para <strong>Engel &amp; V\u00f6lkers<\/strong> se desarroll\u00f3 junto al chef Nino Redruello, en una serie de recetas de Navidad concebidas como contenido para clientes. El proyecto pon\u00eda el foco en compartir, cocinar y reunirse, trasladando el universo de la marca a un territorio m\u00e1s emocional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este tipo de contenido refuerza el posicionamiento lifestyle de la marca, alej\u00e1ndose del enfoque puramente inmobiliario y generando una conexi\u00f3n m\u00e1s directa con su audiencia.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section full\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<figure class=\"wp-block-montoya-gutenberg-parallax-image has-parallax has-parallax-content\" data-delay=\"0\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-01-at-12.48.19.jpeg\" alt=\"\"\/><div class=\"parallax-image-content content-full-width text-align-center\"><div class=\"outer\"><div class=\"inner\"><\/div><\/div><\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section normal row_padding_top change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<h1 class=\"wp-block-heading has-text-align-center primary-font-title has-mask-fill\">La Soluci\u00f3n<\/h1>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Desde Grupo Glow nos encargamos de la coordinando y la ejecuci\u00f3n general del proyecto.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">El rodaje y la edici\u00f3n fueron realizados por Pineapol, con quienes trabajamos de forma coordinada para garantizar una producci\u00f3n fluida y coherente con la narrativa.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">El resultado fue una producci\u00f3n audiovisual alineada con el universo de <strong>Engel &amp; V\u00f6lkers<\/strong>, donde contenido, est\u00e9tica y ejecuci\u00f3n trabajaban en la misma direcci\u00f3n.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Una producci\u00f3n pensada para convertir una campa\u00f1a en una historia cre\u00edble, cuidada y emocional.<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section normal row_padding_bottom change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-montoya-gutenberg-slider clapat-slider-wrapper content-slider light-cursor autocenter\" data-delay=\"0\"><div class=\"clapat-slider\"><div class=\"clapat-slider-viewport\">\n<div class=\"clapat-slide\"><div class=\"slide-img\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2026\/04\/hf_20260401_193632_ca44cf63-0c4e-404e-9f6a-229d2e627c43.png\" alt=\"\" \/><\/div><\/div>\n\n\n\n<div class=\"clapat-slide\"><div class=\"slide-img\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2026\/04\/hf_20260401_184207_68ac4d29-d45e-4df0-9454-95096d78abae.png\" alt=\"\" \/><\/div><\/div>\n\n\n\n<div class=\"clapat-slide\"><div class=\"slide-img\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2026\/04\/hf_20260401_184350_4bbf327b-16d2-48d4-8d82-958073ffd3b9.png\" alt=\"\" \/><\/div><\/div>\n\n\n\n<div class=\"clapat-slide\"><div class=\"slide-img\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2026\/04\/hf_20260401_183417_8964c7ef-6daf-4034-b078-b2b7a59b90ab.png\" alt=\"\" \/><\/div><\/div>\n<\/div><\/div><div class=\"clapat-controls\"><div class=\"clapat-button-next slider-button-next\"><\/div><div class=\"clapat-button-prev slider-button-prev\"><\/div><div class=\"clapat-pagination\"><\/div><\/div><\/div>\n<\/div>\n","protected":false},"template":"","portfolio_category":[25],"class_list":["post-4568","montoya_portfolio","type-montoya_portfolio","status-publish","hentry","portfolio_category-experiencias-marca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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