{"id":4470,"date":"2026-02-26T11:33:46","date_gmt":"2026-02-26T11:33:46","guid":{"rendered":"https:\/\/grupoglow.com\/?post_type=montoya_portfolio&p=4470"},"modified":"2026-02-26T11:47:45","modified_gmt":"2026-02-26T11:47:45","slug":"interporc-womens-health-evento-fitness","status":"publish","type":"montoya_portfolio","link":"https:\/\/grupoglow.com\/?montoya_portfolio=interporc-womens-health-evento-fitness","title":{"rendered":"Interporc"},"content":{"rendered":"\n
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El Reto<\/h1>\n\n\n\n

Interporc llev\u00f3 a cabo una activaci\u00f3n de marca fitness junto a Women\u2019s Health, buscaba posicionarse en un entorno de bienestar y deporte, conectando con un p\u00fablico femenino y activo en un contexto alineado con sus h\u00e1bitos y estilo de vida. El reto era trasladar el producto a un territorio donde la nutrici\u00f3n, la energ\u00eda y la recuperaci\u00f3n forman parte de la experiencia, rompiendo percepciones tradicionales.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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El Caso<\/h1>\n\n\n\n

Desarrollamos una activaci\u00f3n de marca de Interporc en un evento fitness junto a Women\u2019s Health<\/strong>, creando un espacio din\u00e1mico y experiencial dentro de la jornada. El stand se dise\u00f1\u00f3 como un punto de interacci\u00f3n y pausa entre sesiones, combinando actividad y producto.<\/p>\n\n\n\n

Incorporamos un punching ball<\/strong> como elemento de activaci\u00f3n f\u00edsica, generando engagement y dinamismo, junto a un cortador de jam\u00f3n en directo<\/strong>, que funcionaba como foco de atracci\u00f3n y prescripci\u00f3n. La experiencia conectaba directamente con el momento post-entrenamiento, vinculando el producto con la recuperaci\u00f3n y el bienestar.<\/p>\n<\/div>\n\n\n\n

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La Soluci\u00f3n<\/h1>\n\n\n\n

La activaci\u00f3n de marca de Interporc en este evento fitness<\/strong> permiti\u00f3 integrar la marca de forma natural en un entorno saludable, generando interacci\u00f3n real con el p\u00fablico. A trav\u00e9s de una propuesta experiencial, din\u00e1mica y coherente con el contexto, se reforz\u00f3 su posicionamiento como una opci\u00f3n compatible con un estilo de vida activo.<\/p>\n\n\n\n

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