{"id":4455,"date":"2025-12-26T11:46:55","date_gmt":"2025-12-26T11:46:55","guid":{"rendered":"https:\/\/grupoglow.com\/?post_type=montoya_portfolio&p=4455"},"modified":"2026-02-26T12:04:09","modified_gmt":"2026-02-26T12:04:09","slug":"kfc","status":"publish","type":"montoya_portfolio","link":"https:\/\/grupoglow.com\/?montoya_portfolio=kfc","title":{"rendered":"KFC"},"content":{"rendered":"\n
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El Reto<\/h1>\n\n\n\n

El evento de KFC en Cine Callao se plante\u00f3 como una premiere que trasladaba el universo de la marca al entorno cinematogr\u00e1fico. Traducir un fen\u00f3meno viral de internet al lenguaje del directo, sin perder ni una pizca de su energ\u00eda, su iron\u00eda ni su tono gamberro. \u00bfC\u00f3mo crear una premiere que hable el mismo idioma que TikTok y que adem\u00e1s eleve la experiencia sin que pierda autenticidad?<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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El Caso<\/h1>\n\n\n\n

\u201cDon Pollo: King of Ohio\u201d, el documental creado por Kappah y convertido en hit absoluto en redes, se estren\u00f3 en pantalla grande con una premiere por todo lo alto en los Cines Callao. Un evento dise\u00f1ado para fans, creadores de contenido e invitados VIP, con KFC como patrocinador oficial<\/strong>, aportando todo su universo visual y cultural al evento.<\/p>\n\n\n\n

Una noche pensada para dejar huella: alfombra roja, sala llena, flashes, aplausos, memes y mucho pollo.<\/p>\n<\/div>\n\n\n\n

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La Soluci\u00f3n<\/h1>\n\n\n\n

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Una activaci\u00f3n que permiti\u00f3 a KFC conectar con una comunidad que ya lo ten\u00eda como marca fetiche, y que lo reafirma como parte activa de la cultura digital. Risas, hype y una gran verdad: cuando lo que pasa en internet salta a la gran pantalla\u2026 el plan se vuelve legendario.<\/p>\n<\/div>\n\n\n\n

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