{"id":4396,"date":"2025-09-30T12:18:06","date_gmt":"2025-09-30T12:18:06","guid":{"rendered":"https:\/\/grupoglow.com\/?post_type=montoya_portfolio&#038;p=4396"},"modified":"2026-02-26T12:21:48","modified_gmt":"2026-02-26T12:21:48","slug":"font-vella-la-santa-market-evento","status":"publish","type":"montoya_portfolio","link":"https:\/\/grupoglow.com\/?montoya_portfolio=font-vella-la-santa-market-evento","title":{"rendered":"Font Vella"},"content":{"rendered":"\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section normal row_padding_top row_padding_bottom change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading primary-font-title has-mask-fill\">El Reto<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El evento Font Vella La Santa Market se dise\u00f1\u00f3 como una experiencia de marca en un entorno natural, combinando creatividad, producto y conexi\u00f3n con el p\u00fablico.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"has-opacity\">\u00bfC\u00f3mo presentar los nuevos sabores de verano de Font Vella sin caer en el t\u00edpico sampling? La marca buscaba una experiencia que captara la atenci\u00f3n, aportara valor y dejara huella en un p\u00fablico que est\u00e1 m\u00e1s que acostumbrado a que le ofrezcan productos en un vaso.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section normal change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"vertical-parallax\" data-startparallax=\"0.0\" data-endparallax=\"0.3\"><figure class=\" \"><a class=\"image-link\" href=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/09\/IMG_7014-scaled.jpg\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/09\/IMG_7014-scaled.jpg\" alt=\"\" \/><\/a><figcaption><\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"vertical-parallax\" data-startparallax=\"0.0\" data-endparallax=\"0.15\"><figure class=\" \"><a class=\"image-link\" href=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/09\/IMG_7009-scaled.jpg\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/09\/IMG_7009-scaled.jpg\" alt=\"\" \/><\/a><figcaption><\/figcaption><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section normal row_padding_bottom change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading primary-font-title has-mask-fill\">El Caso<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Nos fuimos a <strong>La Santa Market<\/strong>, uno de los hotspots del verano en la Costa Brava, para dise\u00f1ar una experiencia continua, participativa y con mucho sabor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante 5 tardes, el stand de Font Vella se convirti\u00f3 en punto de encuentro. Una <strong>ruleta de premios<\/strong> ofrec\u00eda desde abanicos hasta botellas personalizadas, generando colas, ruido (del bueno) y presencia en redes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero la guinda llegaba cada d\u00eda con nuestro <strong>taller de pintura<\/strong>: una sesi\u00f3n estilo wine-painting, pero con agua con sabor. Mientras segu\u00edan las indicaciones de un artista, los asistentes probaban los nuevos sabores y dejaban volar su creatividad.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section full\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<figure class=\"wp-block-montoya-gutenberg-parallax-image has-parallax has-parallax-content\" data-delay=\"0\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/09\/IMG_7136-scaled.jpg\" alt=\"\"\/><div class=\"parallax-image-content content-full-width text-align-center\"><div class=\"outer\"><div class=\"inner\"><\/div><\/div><\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section normal row_padding_top change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<h1 class=\"wp-block-heading has-text-align-center primary-font-title has-mask-fill\">La Soluci\u00f3n<\/h1>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Dise\u00f1amos una activaci\u00f3n continua y llamativa que mezclaba sampling, interacci\u00f3n y experiencia creativa.<br>Durante todo el d\u00eda, la ruleta mantuvo el flujo de participantes y gener\u00f3 visibilidad para la marca.<br>Y el taller de pintura \u2014donde el agua con sabor reemplazaba al vino\u2014 aport\u00f3 ese momento diferencial que combinaba producto y experiencia de una forma original.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Font Vella estuvo presente todo el d\u00eda, pero sin saturar. Con una din\u00e1mica sencilla, bien pensada y muy alineada con el lugar y el p\u00fablico.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section normal row_padding_bottom change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-montoya-gutenberg-slider clapat-slider-wrapper content-slider light-cursor autocenter\" data-delay=\"0\"><div class=\"clapat-slider\"><div class=\"clapat-slider-viewport\">\n<div class=\"clapat-slide\"><div class=\"slide-img\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/09\/IMG_7133-scaled.jpg\" alt=\"\" \/><\/div><\/div>\n\n\n\n<div class=\"clapat-slide\"><div class=\"slide-img\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/09\/IMG_7020-scaled.jpg\" alt=\"\" \/><\/div><\/div>\n\n\n\n<div class=\"clapat-slide\"><div class=\"slide-img\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/09\/IMG_7019-scaled.jpg\" alt=\"\" \/><\/div><\/div>\n\n\n\n<div class=\"clapat-slide\"><div class=\"slide-img\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/09\/IMG_7036-scaled.jpg\" alt=\"\" \/><\/div><\/div>\n\n\n\n<div class=\"clapat-slide\"><div class=\"slide-img\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/09\/IMG_7172-scaled.jpg\" alt=\"\" \/><\/div><\/div>\n\n\n\n<div class=\"clapat-slide\"><div class=\"slide-img\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/09\/IMG_7173-scaled.jpg\" alt=\"\" \/><\/div><\/div>\n\n\n\n<div class=\"clapat-slide\"><div class=\"slide-img\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/09\/IMG_7103-scaled.jpg\" alt=\"\" \/><\/div><\/div>\n\n\n\n<div class=\"clapat-slide\"><div class=\"slide-img\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/09\/IMG_7158-scaled.jpg\" alt=\"\" \/><\/div><\/div>\n\n\n\n<div class=\"clapat-slide\"><div class=\"slide-img\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/09\/IMG_7085-scaled.jpg\" alt=\"\" \/><\/div><\/div>\n\n\n\n<div class=\"clapat-slide\"><div class=\"slide-img\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/09\/IMG_7156-scaled.jpg\" alt=\"\" \/><\/div><\/div>\n<\/div><\/div><div class=\"clapat-controls\"><div class=\"clapat-button-next slider-button-next\"><\/div><div class=\"clapat-button-prev slider-button-prev\"><\/div><div class=\"clapat-pagination\"><\/div><\/div><\/div>\n<\/div>\n","protected":false},"template":"","portfolio_category":[25],"class_list":["post-4396","montoya_portfolio","type-montoya_portfolio","status-publish","hentry","portfolio_category-experiencias-marca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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