{"id":4272,"date":"2025-03-28T12:29:04","date_gmt":"2025-03-28T12:29:04","guid":{"rendered":"https:\/\/grupoglow.com\/?post_type=montoya_portfolio&#038;p=4272"},"modified":"2026-02-27T08:52:11","modified_gmt":"2026-02-27T08:52:11","slug":"dominos-tribute-madrid-evento","status":"publish","type":"montoya_portfolio","link":"https:\/\/grupoglow.com\/?montoya_portfolio=dominos-tribute-madrid-evento","title":{"rendered":"Domino\u2019s Tribute"},"content":{"rendered":"\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section normal row_padding_top row_padding_bottom change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading primary-font-title has-mask-fill\">El Reto<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El evento Domino\u2019s Tribute Madrid se dise\u00f1\u00f3 como una activaci\u00f3n urbana para celebrar el aniversario de la marca conectando con su comunidad.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Celebrar 10 a\u00f1os de historia no es f\u00e1cil, y menos cuando se trata de una marca como Domino\u2019s Pizza, tan ligada a la cultura joven y al universo gaming. El reto era crear una experiencia que conectara con el p\u00fablico de forma real, atractiva y memorable.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section normal change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"vertical-parallax\" data-startparallax=\"0.0\" data-endparallax=\"0.3\"><figure class=\" \"><a class=\"image-link\" href=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/03\/IMG_0033-scaled.jpg\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/03\/IMG_0033-scaled.jpg\" alt=\"\" \/><\/a><figcaption><\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"vertical-parallax\" data-startparallax=\"0.0\" data-endparallax=\"0.15\"><figure class=\" \"><a class=\"image-link\" href=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/03\/IMG_0126-scaled.jpg\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/03\/IMG_0126-scaled.jpg\" alt=\"\" \/><\/a><figcaption><\/figcaption><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section normal row_padding_bottom change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading primary-font-title has-mask-fill\">El Caso<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Desarrollamos el evento Domino\u2019s Tribute en Madrid, llevando la activaci\u00f3n a un espacio ic\u00f3nico como la <strong>Plaza de Callao.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El evento combinaba streaming en directo, presencia de creadores de contenido y referentes del sector gaming, junto con una puesta en escena dise\u00f1ada para generar impacto y participaci\u00f3n. Una experiencia pensada para conectar con la comunidad y trasladar el universo de la marca al espacio urbano.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section full\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<figure class=\"wp-block-montoya-gutenberg-parallax-image has-parallax has-parallax-content\" data-delay=\"0\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/03\/IMG_0064-scaled.jpg\" alt=\"\"\/><div class=\"parallax-image-content content-full-width text-align-center\"><div class=\"outer\"><div class=\"inner\"><\/div><\/div><\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section normal row_padding_top change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<h1 class=\"wp-block-heading has-text-align-center primary-font-title has-mask-fill\">La Soluci\u00f3n<\/h1>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">De la mano de <strong>Havas<\/strong>, agencia de Domino\u2019s, nos encargamos de la <strong>producci\u00f3n integral del evento<\/strong>, trabajando codo con codo con su equipo y con otras agencias implicadas para dar forma a una experiencia inmersiva, t\u00e9cnica y emocionalmente impecable. Un espacio transformado para el recuerdo, donde marca y seguidores se encontraron a trav\u00e9s del juego, la nostalgia y la pasi\u00f3n compartida.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Streaming en directo<\/strong> <strong>con 2 referentes del sector como son Illojuan y Guanyar<\/strong>, escenograf\u00eda ic\u00f3nica, comunidad vibrando en el centro de Madrid\u2026 Y una marca que, diez a\u00f1os despu\u00e9s, sigue apostando por su gente.<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section normal row_padding_bottom change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-montoya-gutenberg-slider clapat-slider-wrapper content-slider light-cursor autocenter\" data-delay=\"0\"><div class=\"clapat-slider\"><div class=\"clapat-slider-viewport\">\n<div class=\"clapat-slide\"><div class=\"slide-img\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/03\/IMG_2702-scaled.jpg\" alt=\"\" \/><\/div><\/div>\n\n\n\n<div class=\"clapat-slide\"><div class=\"slide-img\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/03\/IMG_0172-scaled.jpg\" alt=\"\" \/><\/div><\/div>\n\n\n\n<div class=\"clapat-slide\"><div class=\"slide-img\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/03\/IMG_0009-scaled.jpg\" alt=\"\" \/><\/div><\/div>\n<\/div><\/div><div class=\"clapat-controls\"><div class=\"clapat-button-next slider-button-next\"><\/div><div class=\"clapat-button-prev slider-button-prev\"><\/div><div class=\"clapat-pagination\"><\/div><\/div><\/div>\n<\/div>\n","protected":false},"template":"","portfolio_category":[25],"class_list":["post-4272","montoya_portfolio","type-montoya_portfolio","status-publish","hentry","portfolio_category-experiencias-marca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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