{"id":4230,"date":"2019-04-10T10:07:36","date_gmt":"2019-04-10T10:07:36","guid":{"rendered":"https:\/\/grupoglow.com\/?post_type=montoya_portfolio&#038;p=4230"},"modified":"2025-06-10T10:58:23","modified_gmt":"2025-06-10T10:58:23","slug":"roadshow-havana-cancha","status":"publish","type":"montoya_portfolio","link":"https:\/\/grupoglow.com\/?montoya_portfolio=roadshow-havana-cancha","title":{"rendered":"Roadshow Havana Cancha"},"content":{"rendered":"\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section normal row_padding_top row_padding_bottom change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading primary-font-title has-mask-fill\">El Reto<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"has-opacity\">Havana Club 7 quer\u00eda recuperar la esencia m\u00e1s aut\u00e9ntica de Cuba y presentarla en un formato experiencial que fuera m\u00e1s all\u00e1 del producto. No se trataba solo de lanzar un nuevo c\u00f3ctel, sino de <strong>conectar con el imaginario cultural, sensorial y emocional de la marca<\/strong>. \u00bfC\u00f3mo convertir una copa en una historia que se vive?<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section normal change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"vertical-parallax\" data-startparallax=\"0.0\" data-endparallax=\"0.3\"><figure class=\" \"><a class=\"image-link\" href=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2019\/04\/Captura-de-pantalla-2025-06-10-a-las-11.50.56-scaled.png\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2019\/04\/Captura-de-pantalla-2025-06-10-a-las-11.50.56-scaled.png\" alt=\"\" \/><\/a><figcaption><\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"vertical-parallax\" data-startparallax=\"0.0\" data-endparallax=\"0.15\"><figure class=\" \"><a class=\"image-link\" href=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2019\/04\/Captura-de-pantalla-2025-06-10-a-las-11.47.25-scaled.png\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2019\/04\/Captura-de-pantalla-2025-06-10-a-las-11.47.25-scaled.png\" alt=\"\" \/><\/a><figcaption><\/figcaption><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section normal row_padding_bottom change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading primary-font-title has-mask-fill\">El Caso<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"has-opacity\">As\u00ed naci\u00f3 <strong>Havana Cancha<\/strong>, el c\u00f3ctel que fusiona el car\u00e1cter de Havana Club 7 con el origen rebelde de la <strong>canch\u00e1nchara<\/strong>, la bebida creada por los Mambises. Una mezcla de <strong>miel, lima y ron<\/strong> que rescata los ingredientes naturales de Cuba y les da una nueva vida. Pero el c\u00f3ctel era solo el principio. Lo que propon\u00edamos era un viaje. Uno que se activaba al pedir un Havana 7 y recibir una ficha que daba acceso a una experiencia sensorial \u00fanica.<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section full\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<figure class=\"wp-block-montoya-gutenberg-parallax-image has-parallax has-parallax-content\" data-delay=\"0\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2019\/04\/Captura-de-pantalla-2025-06-10-a-las-11.48.25-scaled.png\" alt=\"\"\/><div class=\"parallax-image-content content-full-width text-align-center\"><div class=\"outer\"><div class=\"inner\"><\/div><\/div><\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section normal row_padding_top change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<h1 class=\"wp-block-heading has-text-align-center primary-font-title has-mask-fill\">La Soluci\u00f3n<\/h1>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Dise\u00f1amos una <strong>caja sensorial<\/strong> que privaba de la vista a los participantes y estimulaba todos los dem\u00e1s sentidos: aroma a selva, sonidos de la historia mambisa, el tacto de los objetos rituales\u2026 As\u00ed, cada persona dejaba de ser cliente para convertirse en <strong>explorador de una tribu<\/strong>.<br>Adem\u00e1s, creamos un <strong>chat exclusivo<\/strong> para que pudieran recibir contenido adicional y participar en un sorteo de catas privadas de Havana Cancha en casa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante <strong>nueve meses<\/strong>, este proyecto recorri\u00f3 <strong>190 locales<\/strong> en las principales ciudades de Espa\u00f1a: Madrid, Catalu\u00f1a, Asturias, Galicia, Pa\u00eds Vasco, Navarra, Canarias, La Rioja y Andaluc\u00eda. <strong>236 fiestas<\/strong>, todos los viernes y s\u00e1bados, con un despliegue coordinado de <strong>40 profesionales fijos<\/strong>, entre actores y equipo t\u00e9cnico.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">La experiencia lleg\u00f3 a <strong>4.540 personas<\/strong>, con una acogida que no par\u00f3 de crecer. En ciudades como <strong>Bilbao<\/strong> o <strong>Sevilla<\/strong>, la implicaci\u00f3n del equipo local elev\u00f3 las cifras hasta una media de <strong>23,01 experiencias por fin de semana<\/strong>.<br>Y lo m\u00e1s importante: un <strong>25%<\/strong> de los asistentes eligieron el <strong>Havana Cancha<\/strong> como su nueva bebida favorita.<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section normal row_padding_bottom change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-montoya-gutenberg-slider clapat-slider-wrapper content-slider light-cursor autocenter\" data-delay=\"0\"><div class=\"clapat-slider\"><div class=\"clapat-slider-viewport\">\n<div class=\"clapat-slide\"><div class=\"slide-img\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2019\/04\/Captura-de-pantalla-2025-06-10-a-las-11.39.21-scaled.png\" alt=\"\" \/><\/div><\/div>\n\n\n\n<div class=\"clapat-slide\"><div class=\"slide-img\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2019\/04\/Captura-de-pantalla-2025-06-10-a-las-11.39.04-scaled.png\" alt=\"\" \/><\/div><\/div>\n\n\n\n<div class=\"clapat-slide\"><div class=\"slide-img\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2019\/04\/Captura-de-pantalla-2025-06-10-a-las-11.38.47-scaled.png\" alt=\"\" \/><\/div><\/div>\n\n\n\n<div class=\"clapat-slide\"><div class=\"slide-img\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2019\/04\/Captura-de-pantalla-2025-06-10-a-las-11.37.44-scaled.png\" alt=\"\" \/><\/div><\/div>\n\n\n\n<div class=\"clapat-slide\"><div class=\"slide-img\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2019\/04\/Captura-de-pantalla-2025-06-10-a-las-11.39.54-scaled.png\" alt=\"\" \/><\/div><\/div>\n\n\n\n<div class=\"clapat-slide\"><div class=\"slide-img\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2019\/04\/Captura-de-pantalla-2025-06-10-a-las-11.47.40-scaled.png\" alt=\"\" \/><\/div><\/div>\n\n\n\n<div class=\"clapat-slide\"><div class=\"slide-img\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2019\/04\/Captura-de-pantalla-2025-06-10-a-las-11.49.50-scaled.png\" alt=\"\" \/><\/div><\/div>\n\n\n\n<div class=\"clapat-slide\"><div class=\"slide-img\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2019\/04\/Captura-de-pantalla-2025-06-10-a-las-11.49.26-scaled.png\" alt=\"\" \/><\/div><\/div>\n\n\n\n<div class=\"clapat-slide\"><div class=\"slide-img\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2019\/04\/Captura-de-pantalla-2025-06-10-a-las-11.48.49-scaled.png\" alt=\"\" \/><\/div><\/div>\n<\/div><\/div><div class=\"clapat-controls\"><div class=\"clapat-button-next slider-button-next\"><\/div><div class=\"clapat-button-prev slider-button-prev\"><\/div><div class=\"clapat-pagination\"><\/div><\/div><\/div>\n<\/div>\n","protected":false},"template":"","portfolio_category":[25],"class_list":["post-4230","montoya_portfolio","type-montoya_portfolio","status-publish","hentry","portfolio_category-experiencias-marca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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