{"id":3988,"date":"2025-05-10T08:42:33","date_gmt":"2025-05-10T08:42:33","guid":{"rendered":"https:\/\/grupoglow.com\/?post_type=montoya_portfolio&p=3988"},"modified":"2026-02-27T08:46:20","modified_gmt":"2026-02-27T08:46:20","slug":"toty-cantabria-labs-evento","status":"publish","type":"montoya_portfolio","link":"https:\/\/grupoglow.com\/?montoya_portfolio=toty-cantabria-labs-evento","title":{"rendered":"TOTY by Cantabria Labs"},"content":{"rendered":"\n
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El Reto<\/h1>\n\n\n\n

El evento TOTY Cantabria Labs se dise\u00f1\u00f3 como una activaci\u00f3n de marca en retail que deb\u00eda trasladar su universo de ciencia, est\u00e9tica y bienestar al espacio f\u00edsico.<\/strong><\/p>\n\n\n\n

TOTY, la nueva marca de belleza impulsada por Cantabria Labs, buscaba desarrollar una experiencia diferencial que conectara con su identidad y posicionamiento. El objetivo era traducir sus valores \u2014innovaci\u00f3n, cuidado y sofisticaci\u00f3n\u2014 en una propuesta visual y experiencial coherente dentro de un entorno comercial.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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El Caso<\/h1>\n\n\n\n

Desarrollamos el evento de TOTY by Cantabria Labs a trav\u00e9s de una activaci\u00f3n en punto de venta, creando un espacio que combinaba est\u00e9tica, producto y experiencia.<\/p>\n\n\n\n

La intervenci\u00f3n se dise\u00f1\u00f3 para destacar dentro del entorno retail mediante una puesta en escena cuidada, elementos visuales llamativos y una narrativa alineada con la marca. El espacio invitaba a descubrir el producto desde una experiencia m\u00e1s emocional, reforzando su posicionamiento dentro del sector belleza.<\/p>\n<\/div>\n\n\n\n

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La Soluci\u00f3n<\/h1>\n\n\n\n

Dise\u00f1amos dos escaparates con una narrativa visual potente y coherente con el universo Toty. Utilizamos materiales c\u00e1lidos y sofisticados, como la madera, el dibond y detalles met\u00e1licos, que hacen gui\u00f1o al entorno de sus shootings. Incorporamos iluminaci\u00f3n estrat\u00e9gica tipo \u201cgotas de luz\u201d y elementos naturales reinterpretados, como flores tropicales en gran formato, que aportan un aire vibrante y sensorial. Todo ello envuelve al producto como el aut\u00e9ntico protagonista. El resultado: dos espacios envolventes, elegantes y contempor\u00e1neos que captan la atenci\u00f3n, comunican el ADN de Toty y generan un fuerte impacto visual en plena calle.<\/p>\n\n\n\n

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