{"id":3953,"date":"2018-03-31T19:43:18","date_gmt":"2018-03-31T19:43:18","guid":{"rendered":"https:\/\/grupoglow.com\/?post_type=montoya_portfolio&p=3953"},"modified":"2025-06-18T11:05:52","modified_gmt":"2025-06-18T11:05:52","slug":"lg-oled","status":"publish","type":"montoya_portfolio","link":"https:\/\/grupoglow.com\/?montoya_portfolio=lg-oled","title":{"rendered":"LG OLED"},"content":{"rendered":"\n
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El Reto<\/h1>\n\n\n\n

LG quer\u00eda presentar su tecnolog\u00eda OLED de una forma espectacular, capaz de transmitir visualmente el concepto que la define: el negro m\u00e1s puro<\/strong>. Un reto conceptual y t\u00e9cnico que ped\u00eda algo m\u00e1s que una simple demostraci\u00f3n de producto.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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El Caso<\/h1>\n\n\n\n

Para lanzar su nueva gama OLED, LG apost\u00f3 por un evento envolvente en el Domo de Madrid<\/strong>, un espacio inmersivo con proyecci\u00f3n 360\u00ba que se convirti\u00f3, por una noche, en una aut\u00e9ntica nave espacial. El viaje no era hacia un nuevo producto, sino hacia una experiencia sensorial capaz de explicar, sin palabras, lo que significa ver el negro m\u00e1s puro.<\/span><\/p>\n<\/div>\n\n\n\n

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La Soluci\u00f3n<\/h1>\n\n\n\n

Convertimos el domo en una nave lista para despegar: mandos de control, personal caracterizado como astronautas y t\u00e9cnicos, y una narrativa espacial que recorr\u00eda el universo a trav\u00e9s de la pantalla envolvente. La tecnolog\u00eda OLED no se presentaba, se viv\u00eda<\/strong>. El p\u00fablico entraba en una atm\u00f3sfera en la que el negro no era ausencia de luz, sino el origen de todo: profundidad, contraste, emoci\u00f3n. Un viaje inmersivo para descubrir c\u00f3mo se ve el futuro\u2026 cuando todo comienza en negro.<\/p>\n\n\n\n

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