{"id":3755,"date":"2024-03-25T20:35:46","date_gmt":"2024-03-25T20:35:46","guid":{"rendered":"https:\/\/grupoglow.com\/?post_type=montoya_portfolio&#038;p=3755"},"modified":"2026-03-19T16:19:14","modified_gmt":"2026-03-19T16:19:14","slug":"evento-la-vecina-rubia-planeta","status":"publish","type":"montoya_portfolio","link":"https:\/\/grupoglow.com\/?montoya_portfolio=evento-la-vecina-rubia-planeta","title":{"rendered":"Presentaci\u00f3n de La Vecina Rubia"},"content":{"rendered":"\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section normal row_padding_top row_padding_bottom change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading primary-font-title has-mask-fill\">El Reto<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"has-opacity\">El lanzamiento de <em>Mi querida Luc\u00eda<\/em>, el nuevo thriller editorial de <strong>Planeta<\/strong> escrito por <strong>La Vecina Rubia<\/strong>, merec\u00eda algo m\u00e1s que una presentaci\u00f3n al uso. La historia ped\u00eda una experiencia a la altura: <strong>intensa, intrigante y completamente inmersiva<\/strong>. El reto era transformar una trama policiaca en una vivencia real que atrapara \u2014literalmente\u2014 a los asistentes.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section normal change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"vertical-parallax\" data-startparallax=\"0.0\" data-endparallax=\"0.3\"><figure class=\" \"><a class=\"image-link\" href=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/03\/La-Vecina-Rubia-9.jpeg\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/03\/La-Vecina-Rubia-9.jpeg\" alt=\"\" \/><\/a><figcaption><\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"vertical-parallax\" data-startparallax=\"0.0\" data-endparallax=\"0.15\"><figure class=\" \"><a class=\"image-link\" href=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/03\/IMG-20241017-WA0005.jpg\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/03\/IMG-20241017-WA0005.jpg\" alt=\"\" \/><\/a><figcaption><\/figcaption><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section normal row_padding_bottom change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading primary-font-title has-mask-fill\">El Caso<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"has-opacity\">De la mano de <strong>Havas<\/strong>, agencia de comunicaci\u00f3n del proyecto, dise\u00f1amos un evento en el que los participantes no solo conocieran la historia, sino que <strong>se convirtieran en protagonistas<\/strong> de la investigaci\u00f3n. La misi\u00f3n: trasladar el universo literario al mundo f\u00edsico, con todos los giros, pistas y tensi\u00f3n narrativa que definen la novela.<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section full\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<figure class=\"wp-block-montoya-gutenberg-parallax-image has-parallax has-parallax-content\" data-delay=\"0\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/03\/IMG-20241017-WA0007-1.jpg\" alt=\"\"\/><div class=\"parallax-image-content content-full-width text-align-center\"><div class=\"outer\"><div class=\"inner\"><\/div><\/div><\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section normal row_padding_top change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<h1 class=\"wp-block-heading has-text-align-center primary-font-title has-mask-fill\">La Soluci\u00f3n<\/h1>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Creamos un <strong>escape room ad hoc<\/strong> dividido en <strong>tres salas tem\u00e1ticas<\/strong>, que recreaban los escenarios clave de <em>Mi querida Luc\u00eda<\/em>. Cada sala sumerg\u00eda a los asistentes en una experiencia de resoluci\u00f3n de enigmas, pistas ocultas e inmersi\u00f3n total en el tono del libro. Un evento donde los m\u00e1s perspicaces lograron resolver el misterio\u2026 y vivir en primera persona la intensidad del relato. Este evento de La Vecina Rubia para Planeta convirti\u00f3 la presentaci\u00f3n en una experiencia inmersiva donde los asistentes vivieron la historia en primera persona.<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section normal row_padding_bottom change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-montoya-gutenberg-slider clapat-slider-wrapper content-slider light-cursor autocenter\" data-delay=\"0\"><div class=\"clapat-slider\"><div class=\"clapat-slider-viewport\">\n<div class=\"clapat-slide\"><div class=\"slide-img\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/03\/IMG-20241017-WA0006.jpg\" alt=\"\" \/><\/div><\/div>\n\n\n\n<div class=\"clapat-slide\"><div class=\"slide-img\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/03\/IMG-20241017-WA0002.jpg\" alt=\"\" \/><\/div><\/div>\n<\/div><\/div><div class=\"clapat-controls\"><div class=\"clapat-button-next slider-button-next\"><\/div><div class=\"clapat-button-prev slider-button-prev\"><\/div><div class=\"clapat-pagination\"><\/div><\/div><\/div>\n<\/div>\n","protected":false},"template":"","portfolio_category":[25],"class_list":["post-3755","montoya_portfolio","type-montoya_portfolio","status-publish","hentry","portfolio_category-experiencias-marca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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