{"id":3532,"date":"2024-03-24T10:21:13","date_gmt":"2024-03-24T10:21:13","guid":{"rendered":"https:\/\/grupoglow.com\/?post_type=montoya_portfolio&p=3532"},"modified":"2026-03-19T16:40:34","modified_gmt":"2026-03-19T16:40:34","slug":"evento-macaronesian-gin","status":"publish","type":"montoya_portfolio","link":"https:\/\/grupoglow.com\/?montoya_portfolio=evento-macaronesian-gin","title":{"rendered":"Macaronesian Gin"},"content":{"rendered":"\n
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El Reto<\/h1>\n\n\n\n

Macaronesian Gin necesitaba transmitir su autenticidad y valor diferencial. Se trata de una ginebra elaborada con agua de filtraci\u00f3n volc\u00e1nica de El Hierro. Por eso, la marca buscaba una forma inmersiva de conectar con su audiencia. Adem\u00e1s, quer\u00eda destacar su origen \u00fanico.<\/span> El evento Macaronesian Gin fue una experiencia de marca dise\u00f1ada para conectar con su origen volc\u00e1nico.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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El Caso<\/h1>\n\n\n\n

En el evento Macaronesian Gin, Grupo VARMA organiz\u00f3 un viaje exclusivo a El Hierro. All\u00ed, los invitados pudieron experimentar la esencia de la marca. Durante tres d\u00edas, los asistentes exploraron el entorno natural. Tambi\u00e9n participaron en actividades acu\u00e1ticas y rutas volc\u00e1nicas. Adem\u00e1s, vivieron experiencias gastron\u00f3micas maridadas con la ginebra.<\/p>\n<\/div>\n\n\n\n

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La Soluci\u00f3n<\/h1>\n\n\n\n

Con el evento Macaronesian Gin, se cre\u00f3 una experiencia de marca aut\u00e9ntica. A trav\u00e9s del contacto directo con la naturaleza, los asistentes conectaron con el origen del producto. As\u00ed, no solo conocieron la ginebra, sino que la vivieron. Por eso, se reforz\u00f3 el v\u00ednculo con la marca. Este evento Macaronesian Gin permiti\u00f3 reforzar la conexi\u00f3n entre la marca y los asistentes.<\/p>\n\n\n\n

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