{"id":3280,"date":"2024-12-20T15:47:23","date_gmt":"2024-12-20T15:47:23","guid":{"rendered":"https:\/\/grupoglow.com\/?post_type=montoya_portfolio&#038;p=3280"},"modified":"2026-03-04T13:40:55","modified_gmt":"2026-03-04T13:40:55","slug":"evento-navidad-correos-madrid","status":"publish","type":"montoya_portfolio","link":"https:\/\/grupoglow.com\/?montoya_portfolio=evento-navidad-correos-madrid","title":{"rendered":"Departamento de Env\u00edos Extraordinarios de Correos"},"content":{"rendered":"\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section normal row_padding_top row_padding_bottom change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading primary-font-title has-mask-fill\">El Reto<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"has-opacity\">Correos quer\u00eda acercar la magia de la Navidad a ni\u00f1os y mayores, mostrando el proceso detr\u00e1s del env\u00edo de cartas a Pap\u00e1 Noel y los Reyes Magos de una manera interactiva, educativa y emocionante. El reto era transformar un espacio cotidiano en un escenario lleno de fantas\u00eda, donde cada visitante pudiera sumergirse en el esp\u00edritu navide\u00f1o y descubrir el trabajo que hay detr\u00e1s de cada deseo enviado.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section normal change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"vertical-parallax\" data-startparallax=\"0.0\" data-endparallax=\"0.3\"><figure class=\" \"><a class=\"image-link\" href=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/03\/GB230104_0772-scaled.jpg\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/03\/GB230104_0772-scaled.jpg\" alt=\"\" \/><\/a><figcaption><\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"vertical-parallax\" data-startparallax=\"0.0\" data-endparallax=\"0.15\"><figure class=\" \"><a class=\"image-link\" href=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/03\/GB230104_0688-scaled.jpg\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/03\/GB230104_0688-scaled.jpg\" alt=\"\" \/><\/a><figcaption><\/figcaption><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section normal row_padding_bottom change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading primary-font-title has-mask-fill\">El Caso<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Para lograrlo, convertimos la emblem\u00e1tica oficina de Correos de Cibeles en el <strong>Departamento de Env\u00edos Extraordinarios<\/strong>, un recorrido inmersivo donde los visitantes vivieron en primera persona c\u00f3mo las cartas llegan a su destino. Acompa\u00f1ados por elfos encargados de cada fase del proceso, los asistentes descubrieron c\u00f3mo se reciben, organizan y env\u00edan las cartas a Pap\u00e1 Noel y los Reyes Magos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cada estancia del recorrido representaba un momento clave del viaje de una carta: desde la clasificaci\u00f3n hasta su despacho final. La escenograf\u00eda, el dise\u00f1o de iluminaci\u00f3n y los elementos interactivos hicieron que cada detalle cobrara vida, convirtiendo el espacio en una aut\u00e9ntica f\u00e1brica de sue\u00f1os navide\u00f1os.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section full\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<figure class=\"wp-block-montoya-gutenberg-parallax-image has-parallax has-parallax-content\" data-delay=\"0\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/03\/GB231226_0265-scaled.jpg\" alt=\"\"\/><div class=\"parallax-image-content content-full-width text-align-center\"><div class=\"outer\"><div class=\"inner\"><\/div><\/div><\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section normal row_padding_top change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<h1 class=\"wp-block-heading has-text-align-center primary-font-title has-mask-fill\">La Soluci\u00f3n<\/h1>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Dise\u00f1amos una experiencia envolvente que combinaba storytelling, ambientaci\u00f3n m\u00e1gica y participaci\u00f3n activa del p\u00fablico. Durante un mes, ni\u00f1os y mayores recorrieron este universo \u00fanico, aprendiendo de manera l\u00fadica y sinti\u00e9ndose parte de una misi\u00f3n especial: hacer que cada deseo llegara a su destino.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">La narrativa cuidada, los personajes entra\u00f1ables y la ambientaci\u00f3n transformaron la visita en un recuerdo inolvidable. As\u00ed, logramos que Correos se convirtiera en el epicentro de la ilusi\u00f3n navide\u00f1a, reforzando su conexi\u00f3n con el p\u00fablico y recordando que, mucho antes de abrir los regalos, hay un equipo invisible haciendo posible la magia.<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section normal row_padding_bottom change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-montoya-gutenberg-slider clapat-slider-wrapper content-slider light-cursor autocenter\" data-delay=\"0\"><div class=\"clapat-slider\"><div class=\"clapat-slider-viewport\">\n<div class=\"clapat-slide\"><div class=\"slide-img\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/03\/GB230104_0782-scaled.jpg\" alt=\"\" \/><\/div><\/div>\n\n\n\n<div class=\"clapat-slide\"><div class=\"slide-img\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/03\/GB230104_0743-scaled.jpg\" alt=\"\" \/><\/div><\/div>\n\n\n\n<div class=\"clapat-slide\"><div class=\"slide-img\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/03\/GB230104_0655-scaled.jpg\" alt=\"\" \/><\/div><\/div>\n<\/div><\/div><div class=\"clapat-controls\"><div class=\"clapat-button-next slider-button-next\"><\/div><div class=\"clapat-button-prev slider-button-prev\"><\/div><div class=\"clapat-pagination\"><\/div><\/div><\/div>\n<\/div>\n","protected":false},"template":"","portfolio_category":[25],"class_list":["post-3280","montoya_portfolio","type-montoya_portfolio","status-publish","hentry","portfolio_category-experiencias-marca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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