{"id":3242,"date":"2024-09-20T15:29:24","date_gmt":"2024-09-20T15:29:24","guid":{"rendered":"https:\/\/grupoglow.com\/?post_type=montoya_portfolio&p=3242"},"modified":"2026-03-19T16:17:25","modified_gmt":"2026-03-19T16:17:25","slug":"evento-givenchy-kenzo-perfumes","status":"publish","type":"montoya_portfolio","link":"https:\/\/grupoglow.com\/?montoya_portfolio=evento-givenchy-kenzo-perfumes","title":{"rendered":"Planes Trade"},"content":{"rendered":"\n
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El Reto<\/h1>\n\n\n\n

Givenchy y KENZO Parfums, dos marcas ic\u00f3nicas con identidades completamente opuestas, necesitaban un evento que reflejara sus universos de manera \u00fanica sin perder cohesi\u00f3n, ofreciendo una experiencia inmersiva y diferenciadora.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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El Caso<\/h1>\n\n\n\n

Dise\u00f1amos una noche en Covarrubias The One donde cada marca tuvo su propio espacio sensorial:
Givenchy<\/strong>, con un ambiente sofisticado y misterioso en negro y dorado, un photocall inspirado en los suburbios parisinos y un espect\u00e1culo de mentalismo KENZO<\/strong>, con creatividad desbordante, un taller en vivo de cianotipia y un cierre sorprendente con pulseras iluminadas y un compromiso real con la sostenibilidad a trav\u00e9s de Coral Gardeners.<\/span><\/p>\n<\/div>\n\n\n\n

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La Soluci\u00f3n<\/h1>\n\n\n\n

Fusionamos lujo, arte y sostenibilidad en una experiencia multisensorial que traslad\u00f3 a los invitados al coraz\u00f3n de cada marca, asegurando que ambas brillaran con su propia identidad sin perder la armon\u00eda del evento. Este evento Givenchy y Kenzo Parfums permiti\u00f3 a los asistentes vivir el universo de ambas marcas a trav\u00e9s de una experiencia sensorial y diferenciadora.<\/p>\n\n\n\n

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