{"id":3185,"date":"2024-03-20T12:21:33","date_gmt":"2024-03-20T12:21:33","guid":{"rendered":"https:\/\/grupoglow.com\/?post_type=montoya_portfolio&#038;p=3185"},"modified":"2026-03-19T16:46:08","modified_gmt":"2026-03-19T16:46:08","slug":"evento-lg-hanok-house","status":"publish","type":"montoya_portfolio","link":"https:\/\/grupoglow.com\/?montoya_portfolio=evento-lg-hanok-house","title":{"rendered":"LG Hanok"},"content":{"rendered":"\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section normal row_padding_top row_padding_bottom change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading primary-font-title has-mask-fill\">El Reto<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"has-opacity\">LG necesitaba presentar el concepto Hanok House. Se trata de una vivienda sostenible que combina tradici\u00f3n coreana y tecnolog\u00eda avanzada. Por eso, el objetivo era crear un entorno que reflejara esta fusi\u00f3n. Adem\u00e1s, deb\u00eda ser impactante y memorable para los asistentes.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section normal change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"vertical-parallax\" data-startparallax=\"0.0\" data-endparallax=\"0.3\"><figure class=\" \"><a class=\"image-link\" href=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/03\/GB240612_0250-scaled.jpg\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/03\/GB240612_0250-scaled.jpg\" alt=\"\" \/><\/a><figcaption><\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"vertical-parallax\" data-startparallax=\"0.0\" data-endparallax=\"0.15\"><figure class=\" \"><a class=\"image-link\" href=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/03\/GB240612_0640-scaled.jpg\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/03\/GB240612_0640-scaled.jpg\" alt=\"\" \/><\/a><figcaption><\/figcaption><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section normal row_padding_bottom change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading primary-font-title has-mask-fill\">El Caso<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"has-opacity\">En el evento LG Hanok House, transformamos el parking de LG en un escenario inmersivo. El espacio materializaba la dualidad entre tradici\u00f3n y modernidad. Para ello, utilizamos una estructura de truss y lona microperforada personalizada. Durante la jornada, liderada por el presidente de LG, se destac\u00f3 el compromiso de la marca con la sostenibilidad. Adem\u00e1s, se gener\u00f3 una experiencia visual coherente con el concepto.<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section full\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<figure class=\"wp-block-montoya-gutenberg-parallax-image has-parallax has-parallax-content\" data-delay=\"0\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/03\/GB240612_0032-scaled.jpg\" alt=\"\"\/><div class=\"parallax-image-content content-full-width text-align-center\"><div class=\"outer\"><div class=\"inner\"><\/div><\/div><\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section normal row_padding_top change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<h1 class=\"wp-block-heading has-text-align-center primary-font-title has-mask-fill\">La Soluci\u00f3n<\/h1>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Con el evento LG Hanok House, se combin\u00f3 contenido inspirador con una experiencia cuidada. Se realiz\u00f3 una revelaci\u00f3n de placa conmemorativa y se entregaron obsequios simb\u00f3licos como bons\u00e1is personalizados. Adem\u00e1s, el evento incluy\u00f3 un c\u00f3ctel con DJ para fomentar el networking. Por eso, la propuesta consolid\u00f3 a LG como referente en tecnolog\u00eda sostenible.<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-montoya-gutenberg-container content-row light-section normal row_padding_bottom change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-montoya-gutenberg-slider clapat-slider-wrapper content-slider light-cursor autocenter\" data-delay=\"0\"><div class=\"clapat-slider\"><div class=\"clapat-slider-viewport\">\n<div class=\"clapat-slide\"><div class=\"slide-img\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/03\/GB240612_1248-scaled.jpg\" alt=\"\" \/><\/div><\/div>\n\n\n\n<div class=\"clapat-slide\"><div class=\"slide-img\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/03\/GB240612_0936-scaled.jpg\" alt=\"\" \/><\/div><\/div>\n\n\n\n<div class=\"clapat-slide\"><div class=\"slide-img\"><img decoding=\"async\" src=\"https:\/\/grupoglow.com\/wp-content\/uploads\/2025\/03\/GB240612_0613-scaled.jpg\" alt=\"\" \/><\/div><\/div>\n<\/div><\/div><div class=\"clapat-controls\"><div class=\"clapat-button-next slider-button-next\"><\/div><div class=\"clapat-button-prev slider-button-prev\"><\/div><div class=\"clapat-pagination\"><\/div><\/div><\/div>\n<\/div>\n","protected":false},"template":"","portfolio_category":[24],"class_list":["post-3185","montoya_portfolio","type-montoya_portfolio","status-publish","hentry","portfolio_category-eventos-corporativos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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